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Instagram hits three billion monthly users, says Meta CEO Zuckerberg

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FILE PHOTO: Teenagers pose for a photo while holding smartphones in front of an Instagram logo taken September 11, 2025 (REUTERS)

ISLAMABAD: Instagram has surpassed three billion monthly active users, Meta CEO Mark Zuckerberg said on Wednesday, marking a milestone for the widely popular social media app.


This achievement reflects the platform’s rapid growth, as it previously celebrated one billion users in 2018.


A key factor in Instagram's success is the Reels feature, introduced in 2020, which enables users to create short-form content and has kept engagement levels high.


“If you look at the last few years, almost all of our growth has been driven by DMs, Reels, and recommendations,” Adam Mosseri, Head of Instagram, said in a video statement.


Over the past seven years, Instagram has evolved from a photo-sharing app to a platform for short-form content, direct messaging (DMs), and AI-driven recommendations.


The reels feature has also significantly fueled competition in the digital content space, reshaping how users consume and share entertainment.


Other platforms such as TikTok and YouTube Shorts have been forced to innovate rapidly to keep pace with Instagram’s rising influence.


With three billion users, Instagram continues to strengthen its place as one of the world’s leading social platforms.