ISLAMABAD: Google Trends for the year 2025 provide insight into the evolving cultural and digital landscape both within Pakistan and across the world. Here is a look at Google Trends for this year in Pakistan and worldwide.
Google Trends in Pakistan
In 2025, Pakistanis’ online searches reflected a strong focus on cricket, local developments, emerging technology, and lifestyle interests, according to Google Trends data.
Cricket dominates searches
Cricket remained the nation’s most popular online interest, with Pakistan’s international fixtures drawing significant attention.
Top searches included Pakistan vs South Africa, Pakistan Super League, Asia Cup, Pakistan vs India, and Pakistan vs New Zealand.
The popularity of these events underscores cricket’s continued cultural significance in the country.
Rising athletes capture attention
Searches for athletes highlighted a mix of established and emerging talent.
Abhishek Sharma, Hassan Nawaz, Irfan Khan Niazi, Sahibzada Farhan, and Muhammad Abbas were among the most-searched sports figures, reflecting public curiosity about both domestic and international cricket stars.
Local news trends
Pakistanis also focused on pressing domestic issues. The top news searches included the Punjab Socio-Economic Registry, floods in Karachi, developments in Iran, the Asaan Karobar Card initiative, and the flood situation near the Chenab River.
These trends suggest heightened awareness and concern over regional governance, natural disasters, and international relations.
Technology and lifestyle interests
Tech trends in Pakistan showed growing interest in innovation, with searches for platforms like Gemini, Tamasha, DeepSeek, myco, and On4t.
Lifestyle and culinary interests were also evident, with searches for sandwich recipes, food fusion recipes, quinoa recipes, dough recipes, and sweet dish recipes.
How-to searches
Practical “how-to” queries dominated everyday concerns.
Leading searches included instructions on checking E-Challan in Karachi, viewing unsent Instagram messages, obtaining car insurance, and investing in crypto and the stock market.
Global trends in 2025
Worldwide, Google searches revealed a mix of sports, entertainment, and geopolitical interests.
Top search terms included Gemini, India vs England, Charlie Kirk, the Club World Cup, and India vs Australia.
Global news interest focused on the assassination of Charlie Kirk, ongoing developments in Iran, a US government shutdown, the selection of a new Pope, and the LA wildfires.
Entertainment figures dominated global searches in the “People” category, with d4vd, Kendrick Lamar, Jimmy Kimmel, Tyler Robinson, and Pope Leo XIV trending online.
In addition, public attention was drawn to the deaths of notable figures, including Charlie Kirk, Ozzy Osbourne, Hulk Hogan, Michelle Trachtenberg, and Diane Keaton.