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X suspends revenue sharing for undisclosed AI war videos

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X suspends revenue sharing for undisclosed AI war videos

This combination of pictures created on October 10, 2023, shows (L) SpaceX, Twitter and electric car maker Tesla CEO Elon Musk during his visit at the Vivatech technology startups and innovation fair at the Porte de Versailles exhibition center in Paris, on June 16, 2023 and (R) the new Twitter logo rebranded as X, pictured on a screen in Paris on July 24, 2023. (AFP/FILE)

WASHINGTON: Social media platform X announced Tuesday it would suspend creators from its revenue sharing program for 90 days if they post AI-generated videos of armed conflicts without disclosing they were artificially made, the company said.

 

The policy change, announced by an X executive on the Elon Musk-owned platform, targets what the company described as a threat to information authenticity during wartime, as generative AI tools make it increasingly easy to produce misleading footage.

 

"During times of war, it is critical that people have access to authentic information on the ground," X's head of product Nikita Bier said, adding that current AI technologies make it "trivial to create content that can mislead people."