NEW YORK: Taylor Swift on Friday quickly set a streaming record with "The Life of a Showgirl," her new album of bouncy pop songs about love, success -- and score-settling -- that had fans analyzing every word.

Critical opinion of "Showgirl" ranged from glowing to unimpressed, but fans flocked to Spotify to hear the 12 tracks, making it the most streamed album in one day in 2025 in less than 11 hours, the platform said.

Swift reunited with Swedish hitmakers Max Martin and Shellback for her 12th studio album, and their influence is clear in the driving beats and catchy hooks.

"I can't tell you how proud I am to share this with you, an album that just feels so right," the 35-year-old artist posted on Instagram.

Joyful Swift

While the album still features plenty of introspection, it reveals a lighter, joyful Swift -- in love with her NFL Super Bowl champion fiance Travis Kelce, happy to have bought back her music catalog and proud of her record-shattering Eras Tour.

"I just want you, have a couple kids, got the whole block looking like you... Got me dreaming about a driveway with a basketball hoop," she sings on the dreamy "Wish List."

On "Opalite," which Kelce has said is his favorite track, she says, "You were dancing through the lightning strikes/Sleepless in the onyx night/But now the sky is opalite."

"I used to have this dark fear that if I ever were truly, like, happy and...nurtured by a relationship -- what happens if the writing just dries up?" Swift told BBC Radio 1.

"And it turns out that's not the case at all."

‘Release party’

Elated fans worldwide snapped up tickets to special "release party" screenings in movie theaters -- including the premiere of the video for lead single "The Fate of Ophelia."

In Melbourne, Swifties -- many dressed in orange, the artist's signature color for the album -- were among the first to dance and sing to "Showgirl."

"I love the album," Kerry Brookes, a 54-year-old British IT manager attending a screening in the suburbs of Washington, told AFP.

"I'm just interested to see what she has to say about it," said Brookes, who was wearing a showgirl headpiece and a feather boa.

"Showgirl" represents a shift from the folksy pandemic-era "Folklore" and "Evermore" in 2020, the pensive "Midnights" in 2022 and the introspective "Tortured Poets" last year.

Swift said ahead of the release that the new album "comes from the most infectiously joyful, wild, dramatic place I was in in my life."

Fans are also musing that "Actually Romantic" is a diss track referring to a rumored feud with pop singer Charli XCX.

"Showgirl" is available on streaming platforms. Special editions are for sale at retail giant Target, including the "Portofino orange glitter vinyl" or the "summertime spritz pink shimmer vinyl."

$30-50 million

Aside from the "Ophelia" video, the weekend screenings feature behind-the-scenes footage and lyric videos.

The one-off cinematic event is estimated to gross $30-50 million, according to film industry website Deadline.

"And now I know the life of a showgirl, babe," Swift sings in the title track featuring pop princess Sabrina Carpenter, who opened for her at some Eras Tour stops.

"Wouldn't have it any other way."

Articles tagged with "streaming record"

Taylor Swift breaks streaming record with new 'Showgirl' album