In Pakistan, lawn sales come first, and summer follows

Every summer in Pakistan, lawn season arrives and takes over. What started as a simple, affordable cotton fabric for the heat has evolved into one of the country's biggest fashion moments of the year. Collections drop, prints sell out within hours, and the hunt begins across markets, brand pages, and Instagram. From budget basics to designer cuts, lawn has something for everyone and a whole experience around it. Summer is here. Go get yours.